Tel Aviv – “The City That Never Sleeps”; “The Miami Beach of the Mediterranean”; “The Mediterranean Capital of Cool.” Whatever the case, since its founding in the late 1900s, Tel Aviv has always had its own way of life. The first founding fathers, families from overpopulated Jaffa (just south of what would become Tel Aviv; now part of the Tel Aviv-Jaffa municipality), wanted to create a “Jewish urban center in a healthy environment, designed in accordance with the rules of aesthetics and modern hygiene,” with wide streets and boulevards, street signs, and gazebos next to running water. Having increased its population from 66 families in 1909 to nearly half a million residents, spread over 52 hectares of land, with a recreation and entertainment center and a tourist center that welcomes over a million foreigners annually, not to mention the millions of Israelis who come to the country from all corners of the world, Tel Aviv remains an Israeli city designed for people to live in — and to live as well as possible. Vogue magazine has highlighted “9 reasons why Tel Aviv should be your next Mediterranean vacation destination.” Discover Greater Tel Aviv with us: you’ll find more than you expected.
The city of youth
Discover Tel Aviv, a vibrant city of youth; it is precisely this characteristic that may hold the key to its growing vitality. For many Israelis in their early twenties, traveling abroad to “clear their heads” is a mandatory “initiation” ritual before embarking on the next stage of their lives. Upon their return, a significant number of the brightest, hardest-working, and most motivated move to Tel Aviv, a large and vibrant city, to work or study, or both. They have broad horizons, they have seen the world and its charms, and their frame of reference is not limited to Israel. They begin to succeed, earn a decent income, and want to relieve the stress of the working day by relaxing, having fun, and enjoying themselves at night.
Other Israelis of this generation have also seen the light: they study and train in major world centers as chefs, fashion designers, or musicians and participate in all kinds of exciting endeavors before they start dreaming of settling down at home. At some point, as more and more establishments appeared to meet Tel Aviv’s leisure needs, these young professionals, who share the same views as their peers, turned to entrepreneurship, creating places designed to satisfy and shape the tastes of the public, expanding their experience by frequently visiting other nightclubs and the most popular cultural centers in different countries in search of new concepts, themes, and ideas.
A cosmopolitan city
Tel Aviv, with its youth culture, vibrant venues and fashion trends, new concept hotels, and unique Israeli fusion cuisine, has become part of an informal cosmopolitan scene that is familiar to clubbers from all over the world. It forces them to always strive for the best, invest more in concept, style, and design, serve more original drinks in bars, attract more DJs from abroad, etc. Tel Aviv has thousands of nightlife venues of almost every kind. It is a very fashionable city. Venues open and close, come in and out of fashion at a dizzying pace; competition is fierce, and there is always something new to see and learn. All this has helped to create a dynamic hospitality and nightlife industry with tens of thousands of workers, operating at the same hours and becoming a way of life, where daytime activities are concentrated on beaches, in cafes or in lecture halls, and the main events begin after sunset.